Diet Coke

Diet Coke Retweets of Love campaign

Agency: Droga5 and Fast Horse

Tweets from Diet Coke fans were taken to the next level through typographic illustrations that were painted and produced on a huge number of assets such as a huge Times Square billboard, magazine ads, a guitar case, iPhone cases, and many others.

Featured in AdWeek

A large billboard with graffiti on it.
A guitar case with many different words written on it.
A poster of the diet coke ad.

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