Ray-Ban 116 Wooster campaign
Agency: Marcel
•••
To announce the launch of Ray-Ban’s first flagship store in NYC, I worked with Marcel Paris to create series of work for various uses and applications including OOH, window display, and social media.
![A store front with the words](https://howdyjeff.com/wp-content/uploads/2016/08/RayBan-SOHO-Retail-Display-Now-Open-Store-Opening-2015_R94A0762.jpg)
![A store front with lots of balloons on the windows.](https://howdyjeff.com/wp-content/uploads/2016/08/RayBan-SOHO-Retail-Display-Now-Open-Store-Opening-2015_R94A0754.jpg)
![A neon sign with the words](https://howdyjeff.com/wp-content/uploads/2016/09/116Wooster-InStore1JPG.jpg)
![A yellow and red light up sign with glasses on it](https://howdyjeff.com/wp-content/uploads/2016/08/116_wooster-header1.jpg)
![A street sign with sunglasses hanging off of it.](https://howdyjeff.com/wp-content/uploads/2016/08/RayBan-WOOSTER-Sign2.jpg)
![A pair of sunglasses hanging on the side of a brick wall.](https://howdyjeff.com/wp-content/uploads/2016/08/rayban-graffiti.jpg)
![A pair of sunglasses sitting on top of a book.](https://howdyjeff.com/wp-content/uploads/2016/08/116Wooster-ROOFTOP-2-1.jpg)
![A pair of sunglasses sitting on top of a blue background.](https://howdyjeff.com/wp-content/uploads/2016/08/RayBan-WOOSTER-Building4.jpg)
•••
To announce the launch of Ray-Ban’s first flagship store in NYC, I worked with Marcel Paris to create series of work for various uses and applications including OOH, window display, and social media.
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