Leinenkugel’s Canooler

Canoolers for charity

Client: Leinenkugel's | Agency: Social Deviant

A couple other artists and I were commissioned to create custom Canoolers to help raise money for the Little Lake Wissota Stewardship Project.  We were given free reign to put whatever we wanted on the coolers as long as it reinforced the overall message “join us out here”. What better way to get people to join you than to offer free beer!?

A picture of a free beer sign and camera.
A close up of the word yes on a carnival ride.
A large cardboard box with the words

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