Joe's Crab Shack TV Spots
Agency: McCann New York
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My pal Dan Cassaro asked me to work with him to create some painted type lockups for a series of Joe’s Crab Shack TV spots. We wanted the lockups to feel like they’d been ripped off the side of an old lobster shack, so I painted them at full size on wood panels to retain that authentic feel.
A fun behind-the-scenes note: to streamline the painting and post-production process, we inverted the red and white paint colors so they’d be easier to knock out and work with digitally.
![A bunch of different types of lettering on the side of a beach.](https://howdyjeff.com/wp-content/uploads/2016/08/Joes-locks1.jpg)
![A blue and black 1 0 0 percent sign](https://howdyjeff.com/wp-content/uploads/2016/08/100-test2b.jpg)