Nabob Coffee

Live Installation for Nabob Coffee

Agency: Ogilvy

As a way to promote Nabob Coffee’s revamped image and products, I worked with Oglivy to create this real-time bus shelter ad in the middle of downtown Toronto… during rush hour. The piece was covered with glass and lived there for a couple of weeks and the video was turned into a TV spot.

I learned that downtown Toronto is VERY different than Manhattan. I didn’t get heckled even ONCE.

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